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Course Enrollment Notification for Even Semester 2025–26 | Notice dated 21.04.2026 - Regarding Payment of 5th Semester Fees | Notification for Publication of Results of 1st Semester (UG & PG) and 3rd Semester (UG) Examinations, 2025–26 | Book Distribution Schedule (2nd Round) for the 2026 EVEN Semester Students | Advertisement for the Post of Public Relations Officer

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DR SURJADEEP DUTTA

ASSISTANT PROFESSOR

About

10-09-2025

FMS

0

O+

HINDUISM

N/A

10-09-2025

Qualifications

Educational Qualifications
  • Ph.D- Management Studies
  • SRM Institute of Science & Technology, Kattankulathur, India - 2025
  • MBA
  • SRM Institute of Science & Technology, Kattankulathur, India - 2019
  • BCA ( COMPUTER APPLICATIONS)
  • SRM UNIVERSITY, KATTANKULATHUR, INDIA - 2016
  • HIGHER SECONDARY ( SCIENCE)
  • BIDHAN CHANDRA INSTITUTION, DURGAPUR - 2013
  • ICSE
  • ST. PETER'S SCHOOL, DURGAPUR - 2011
Teaching and R & D experience
Teaching Research Industry
0 48 17

Promotions

Publications

Journal
Date Title Journal DOI Link
20-11-2025 Biometric Payment Systems in India – A Case Study of ThumbPay by Proxgy Academic International Journal of Engineering Science (AIJES) DOI View
29-10-2025 The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content Advances in Consumer Research DOI View
18-10-2025 Artificial Intelligence driven Customer Behavior Analytics for Healthcare: A Systematic Review of Patient Experience, Engagement, and Decision-Making Patterns Academic International Journal of Engineering Science (AIJES) DOI View
19-09-2025 Digital Transformation through Integrated Business Excellence: An Empirical Investigation of Auto Component Industries in Chennai's Manufacturing Ecosystem The International Journal of Accounting and Economic Studies DOI View
30-07-2025 A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing International Insurance Law Review (IILR). DOI View
10-07-2025 Luxury without limits: The rise of demi-fine jewellery through social media technology Journal of Information Technology Teaching Cases DOI View
30-06-2025 A SYSTEMATIC REVIEW OF INFLUENCER MARKETING'S ROLE IN ENHANCING SOCIAL COMMERCE WITHIN OTT SERVICES Academy of Marketing Studies Journal DOI View
06-06-2025 Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study Journal of Business Strategy Finance and Management DOI View
05-06-2025 A Systematic Literature Review on Customer Purchase Decision of Restaurant Foods through Food Delivery Apps Qubahan Ecolead Journal DOI View
05-05-2025 AI-powered chatbots in Meta marketing (Facebook and Instagram): A game-changer for brand communication and engagement in e-commerce industries Journal of Information Technology Teaching Cases DOI View
11-03-2025 Breaking the bubble: A case study on the echo chamber effect in Instagram Journal of Information Technology Teaching Cases DOI View
12-02-2024 Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants Journal of Business Strategy Finance and Management DOI View
Conference
Date Title Conference DOI Link
13-02-2026 A Study on the Influence of Instagram Marketing Strategies on Consumer Purchase Intention of Cosmetic Products International Conference on Emerging Markets (ICEM) 2026 DOI View
29-01-2026 Impact of Social Media Marketing Factors on Consumer Buying Potential in Private Bank Insurance Services. The infinite Loop: From Disruption to Design Rethinking How Business, Technology and Humanity evolve togather DOI View
24-06-2023 A study on influences of social media ads campaign in political environment of Tamil Nadu: Review Based Article. 2ND PRITAM SINGH MEMORIAL (PRISM) CONFERENCE , IIM NAGPUR DOI View
11-02-2023 A study on how integration of Facebook (Meta) Marketing and Whatsapp Marketing of Start-up E-commerce Industries will turn the right target audience into the loyal customers INTERNATIONAL CONFERENCE ON REIMAGINING MARKETING WITH TECHNOLOGY DOI View

Participations

Projects

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